![]() We’re taking steps to be smarter and show you only those that are helpful and relevant. ![]() “We’ve heard feedback that there are too many polls in the feed. Which can definitely juice your engagement, but LinkedIn is not happy about it, and if you are going to try this approach, know that you may get penalized for such from now on. Some of these are the same types of posts that Facebook dealt with when it first introduced Reactions, with people using Reactions essentially as a polling device, asking users to allocate a certain Reaction emoji to signify their response. We won’t be promoting this type of content and we encourage everyone in the community to focus on delivering reliable, credible and authentic content.” We’ve heard this type of content can be misleading and frustrating for some of you. “ We've seen a number of posts that expressly ask or encourage the community to engage with content via likes or reactions – posted with the exclusive intent of boosting reach on the platform. So what’s on the outs in LinkedIn’s view?įirst off, LinkedIn says that people don’t like engagement baiting posts: But eventually, when everybody’s doing the same thing, it can get to be a bit much – which is why LinkedIn is now moving to update its algorithms to crack down on certain posts and post types that users have had enough of. Which makes sense – these days, most social media managers have engagement targets built into their KPIs, and more exposure can only help in providing more potential for brand attention, leading, ideally, to more valuable connections and business. User activity on LinkedIn continues to rise, with the platform reporting ‘record levels’ of engagement growth for six quarters in a row and counting, and as broader economy continues its resurgence, in the wake of the pandemic, you can expect LinkedIn interactions to continue their upwards trajectory.īut as always, where there’s more opportunity for attention, there will also be ‘growth hackers’ and those looking for ways to game platform algorithms to maximize their content performance.
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